Aourir is also known under the name of “Banana village” or “Banana beach”. This surname is given by Jimi Hendrix in the 1960s because of the Banana trees which are cultivated in the valley, and the bananas which are sold on the roadside. Aourir possesses very beautiful and attractive beaches that stretch over 3 km; it is a stopover point for the surf lovers. This coastline houses some of the wonderful surf spots in Morocco; namely, Banana beach and the Rocher du diable. as for surf beginners, the Royal Surf Club and Imouran Surf Association are at your disposal. When it comes to Moroccan gastronomy, Aourir has so many restaurants (with a panoramic view on the banana trees plantation) where you can taste the best tagines of the region.Every Wednesday, the market is filled with the colors and the sweet smells of fresh goods: vegetables, fruits, the mixing of spices used in Tangines and especially the remote sound of waves which hits the beach and gives to the market an agreeable atmosphere